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Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSome talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. BI is seeking nominations for this year's rising stars in talent management.

Persons: —, Brittany Bright Organizations: Business, Service, YouTube, Influencer League

☆ Youthforia: ‘Shark Tank’ Makeup brand faces backlash over shade compared to ‘black face paint’
▼ + stars: | 2024-05-02 | by ( Kaila Nichols | ) edition.cnn.com time to read: +7 min

In her series, “The Darkest Shade,” George reviews the darkest shade in a brand’s lineup to see if it could match her complexion. The darkest Youthforia shade, she claimed, was lighter than what was advertised online and didn’t match her skin tone. In March, the beauty brand added 10 new shades to its “Date Night” collection, many for darker complexions. “Which side of my face is the black face paint or the Youthforia foundation?” she asked in a Tiktok video posted April 30. Last week, Youthforia replied to a comment about the brand’s darkest shade by resharing the video from March.

Persons: Youthforia, Golloria George, TikTok, ” George, Fiona Co Chan, Mark Cuban, George, Chan, “, —, ”, ” Karen Chambers, Rhianna’s, influencers, ” Chambers, IMAN Cosmetics, Posner, Chambers, you’ve, we’re, We’ve, It’s Organizations: CNN, Hourglass Locations: Texas, ”

☆ Gen Z Status Symbol: Why Everyone Is Getting Botox Injections
▼ + stars: | 2024-05-02 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +9 min

The faces that hold social currency on social media — with fox-lift brows and buccal fat removed — are increasingly bleeding into real life. AdvertisementEven before the remote-work boom, writers noticed social media was shaping the way people looked. The shift from surgical procedures to minimally invasive injections has also made cosmetic work safer and more available to average people. "The gap between the identity we present on social media and the self we see in the mirror is growing," Widdows told me. As more people get cosmetic work done, the rest of us lose touch with what's normal.

Persons: it's, Z, It's, Heather Widdows, else's, Snapchat, Anne, Mette Hermans, Widdows, Gen Zers, Hermans, you've, we've Organizations: American Academy of, New Yorker, University of Warwick, American Psychological Association, Boston University School of Medicine, City University of London, Tilburg University Locations: Instagram, United States, Netherlands

☆ The $21 billion influencer industry has gone completely off the rails
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +9 min

Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But these days, the industry of influencer marketing is completely off the rails. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub. Marketers, brands, influencers, and platform companies all have opportunities to exploit one another to varying degrees of harm." It's not great for consumersDespite the money flying around, the FTC only provides basic guidelines about disclosure requirements for influencer marketing to protect consumers of their content.

Persons: —, Emily Hund, Hund, David Camp, Michael Jordan, George Foreman, Brooke Shields, Calvin Klein, isn't, It's, Kim Kardashian, influencer Chiara Ferragni, Lindsay Lohan, DJ Khaled, Naomi Campbell, Kardashian, Dylan Mulvaney, Bud Light, Ben Shapiro, Donald Trump Jr, Camp Organizations: Service, Business, Social Media, Harvard Business, CBS News, Nike, Salton, FTC, SEC, Consumer, NBC Locations: influencers, California

☆ Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
▼ + stars: | 2024-05-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +10 min

But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.

Persons: —, Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta

☆ Elon Musk and 'anti-Biden brain trust' bonded at exclusive Hollywood Hills dinner, report says
▼ + stars: | 2024-05-01 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com time to read: +4 min

Read previewElon Musk, at an exclusive April dinner, commiserated with a group of billionaires about their distrust in Democratic politicians like Joe Biden, according to a new report by Puck. The outlet reported that Musk and venture capitalist David Sacks hosted the private event at Sacks' $23 million estate in the Hollywood Hills. This story is available exclusively to Business Insider subscribers. Related storiesRepresentatives for Musk, Sacks, and other dinner attendees identified by Puck did not immediately respond to requests for comment from Business Insider. "In the past I voted Democrat, because they were (mostly) the kindness party," Musk wrote in a tweet in May 2022.

Persons: —, Elon, Joe Biden, Puck, David Sacks, Sacks, Peter Thiel, Travis Kalanick, Steven Mnuchin, Donald Trump, Biden, Musk, Michael Milken, Milken's, Milken, Trump, OpenSecrets, Don Lemon, Lemon Organizations: Service, Hollywood, Business, Democratic, Biden, Houston Chronicle, SpaceX hasn't, Trump, National Republican Congressional Committee, Democratic Party, Republican, The New York Times, CNN Locations: Palm Beach , Florida

☆ A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.
▼ + stars: | 2024-05-01 | by ( Amanda Krause | ) www.businessinsider.com time to read: +5 min

So, when Youthforia launched 10 new makeup shades in March, George gave the new darkest option — shade 600 — a chance. Widespread beauty backlashFollowing George's video, beauty fans and creators across the internet have criticized Youthforia and its attempt to make its foundation range more inclusive. George posted another TikTok video on Wednesday, which she captioned: "It's biologically impossible to be PURE black. Shade 600 seems to have no undertone, but it looks like they had more of a red undertone. Specifically, Rihanna's Fenty Beauty changed the game with its massive foundation range — it now boasts 51 shades — and the foundation from Halsey's brand About Face has become a new favorite.

Persons: —, Golloria George, influencer, Fiona, Chan, George, Youthforia, Mark Cuban, Jackie Aina, Javon Ford, George's, didn't Organizations: Service, Business Locations: The California

☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

☆ Gangs forced out Haiti’s government. This FBI ‘Most Wanted’ gang leader claims they’re liberating the country
▼ + stars: | 2024-04-29 | by ( Caitlin Stephen Hu | David Culver | ) edition.cnn.com time to read: +22 min

Port-au-Prince, Haiti CNN —Vitel’homme Innocent’s picture on the FBI’s “Ten Most Wanted” list of fugitives suggests a crazed man – eyes wide and wild, teeth bared. But the man on the gold sofa preferred to talk about a brighter future – one that he claims Haiti’s gangs are prepared to usher in. Abandoned cars on the road between the US Embassy and the Kraze Baryé stronghold in Port-au-Prince, Haiti, on April 28, 2024. Kraze Baryé employs around 100 men and women, according to Innocent’s lieutenant and cousin, the bleach-blond Dezod Augustin, 34. But Haiti’s gangs maintain they deserve a seat at the negotiating table.

Persons: Haiti CNN —, Innocent, Evelio Contreras, “, ” Innocent, de, –, Kraze Baryé, ”, Viv Ansanm, Ariel Henry, Henry, Kraze, “ It’s, ’ Marie, Lucie Bonhomme Opont, Pierre, Louis Opont, territoire perdue, Opont, ’, Jimmy Chérizier, Robin Hood, Sanjou, Dezod Augustin, Gedeon Jean, Prince, Baryé, Delmas, Antony Blinken, Haiti Dennis Hankins, Rick Barton, Haiti’s, CNN Jean, Henry’s, Jean, CNN’s Rachel Clarke Organizations: Haiti CNN, CNN, Haiti’s, Prince, de Mars, United Nations, Haitian National Police, ”, Kenya, Haiti’s National Police, CARICOM, US Embassy, Security, “, Washington, US, UN, Fund, Federal Bureau of, State Department Locations: Prince, Haiti, Tabarre, Haiti’s, Port, balaclavas, Haitian Creole, Haitian, Nairobi, “, Canada, United States, Kraze Baryé, American, France, Kenya, Bahamas, Bangladesh, Barbados, Benin, Chad, Jamaica, it’s, Atlanta

☆ TikTok Star Is Killed in Third Death of Social Media Influencer in Iraq
▼ + stars: | 2024-04-28 | by ( Alissa J. Rubin | ) www.nytimes.com time to read: +1 min

It took less than 46 seconds for the helmeted assassin to pull over his motorcycle, walk to the driver’s side of the S.U.V., yank open the door and fire his handgun four times, killing one of Iraq’s most prominent TikTok personalities, a 30-year-old woman whose name on social media was Um Fahad. The Iraqi Interior Ministry, which released the video, said it had formed a committee to investigate her death. The victim, whose real name was Ghufran Mahdi Sawadi, had become popular on social media sites, especially TikTok and Instagram, where her videos showed her wearing tight or revealing clothing, or singing and cuddling her young son. They won her some 460,000 followers, but also drew the ire of conservatives in Iraqi society and in the government. At one point, officials ordered Ms. Sawadi jailed for 90 days, reprimanding her for a post that showed her dancing at her 6-year old son’s birthday party.

Persons: yank, Fahad, Mahdi Sawadi, cuddling, Sawadi, reprimanding Organizations: Iraqi Interior Ministry Locations: Baghdad

☆ Russell Brand announces he is getting baptized as a Christian, describing it as an 'opportunity to leave the past behind'
▼ + stars: | 2024-04-28 | by ( Eve Crosbie | ) www.businessinsider.com time to read: +1 min

Russell Brand is getting baptized after spending several months exploring the Christian faith. Brand, who was previously Buddhist, said he saw baptism as an opportunity "to die and be reborn." AdvertisementBritish comedian and actor turned political influencer Russell Brand has announced his plans to be baptized, culminating a monthslong journey exploring the Christian faith. "I'm getting baptized." He said that baptism had been explained to him as an "opportunity to die and be reborn."

Persons: Russell Brand, Brand, —, influencer Russell Brand, I'm Organizations: Service

☆ Walgreens has a cult ‘peelable’ candy, courtesy of a Tik Tok craze
▼ + stars: | 2024-04-27 | by ( Parija Bhatnagar | Parija Kavilanz | ) edition.cnn.com time to read: +6 min

For the beleaguered drugstore chain, the odd “Gummy Mango” candy is a much-needed win. Walgreens said it didn’t work with any paid influencer to hype up its mango gummies but that it took off organically. Walgreens is quickly following up on the success of its mango gummy with a new peelable banana gummy candy. As Esarte and his team rushed to restock the mango gummies last last year, a bigger challenge emerged. After weeks of scrambling and rushing, Walgreens is better prepared to make a bigger splash with the mango gummies.

Persons: It’s, Keonhee Kim, TikToker @Trinhdoesthings, ”, Marty Esarte, Esarte, we’ve, ” Esarte, Anthony Behar, Gen Z, China grinds, “ We’ve, Kim, Tim Wentworth, Tim, ” Kim Organizations: New, New York CNN, Walgreens, CNN, National Confectioners Association, Food Institute, Millennial, Morningstar Locations: New York, Asia, China

☆ I'm Gen Z and spent 7 hours a week on TikTok. I deleted the app and now have more time to do actually fun things.
▼ + stars: | 2024-04-27 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +6 min

I created my TikTok account at the pandemic's start while stuck at home with nothing to do. This story is available exclusively to Business Insider subscribers. What was true for me, at least, was that TikTok took hours away from my day. A better work-life balanceOther Gen Z TikTok addicts who spoke to the Journal shared similar concerns. TikTok did not respond to a request for comment from Business Insider.

Persons: —, TikTok, it's, It's, Alistair Barr, there's, Zuckerberg, Z, Keilah Bruce, Gautam Mengi, Will, I've Organizations: Service, Business, Street Journal, Elon, Twitter, Wall Street

☆ A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off
▼ + stars: | 2024-04-26 | by ( Amanda Krause | ) www.businessinsider.com time to read: +6 min

Read previewWhen Taylor Swift uploaded a YouTube Shorts video to promote her new album on April 19, Blogilates founder Cassey Ho was getting her roots touched up at a hair salon. AdvertisementBut given their connected history, Ho thinks Swift may have seen one of her promotional videos for the skort. The bigger pictureWhile Ho is ecstatic about Swift wearing her skort design from the perspective of a business owner and Swiftie, she's also grateful for another reason. Ho also said she's seen new knockoffs popping up now that Swift has been seen wearing the original. But in the meantime, she said, Swift wearing the original feels like the "ultimate karma" against shops that have stolen her work — something Swift herself is deeply familiar with.

Persons: —, Taylor Swift, Cassey Ho, Sam, pickleball, Ho, Swift, Taylor, It's, Popflex, i Organizations: Service, Business, Poets Department Locations: preorders

☆ We have more insights as to where the economy is headed — and it's not good
▼ + stars: | 2024-04-26 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how the latest GDP data has shifted the expectations of where the economy is headed. Now, the economy will need some type of event (see: bubble popping) for rate cuts to become an option anytime soon, Miskin said. Energy price shocks could bring the world economy to a "vulnerable moment," chief economist Indermit Gill warned.

Persons: —, TikTok, they're, you'd, Jia Feng, It'll, Insider's Madison Hoff, It's, Jerome Powell, Anna Moneymaker, BI's Filip De Mott, Jamie Dimon, Matt Miskin, Miskin, Mark Zuckerberg, C, Cox, Jenny Chang, Rodriguez, Goldman Sachs, Guess what's, Indermit Gill, Alphabet's, Redmond, Tyler Le, Doug McMillon, execs, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Reserve, stagflation, JPMorgan, Wall Street, John Hancock Investment Management, Galatioto Sports Partners, Bank, Google, Big Tech, Microsoft, Health, Linkedin, YouTube, ExxonMobil Locations: Chevron, New York, London

☆ Andrew Tate will stand trial on trafficking and rape charges, Romanian court rules
▼ + stars: | 2024-04-26 | by ( Louis Mian | Catherine Nicholls | ) edition.cnn.com time to read: +1 min

CNN —The trial of Andrew Tate, a self-proclaimed “misogynist” online influencer accused of human trafficking and rape, can go ahead, a Romanian court said Friday. Tate was indicted in June along with his brother Tristan and two Romanian citizens on charges of human trafficking, rape and forming a criminal gang to sexually exploit women – allegations they have denied. The court in Bucharest, Romania’s capital, has not yet confirmed a trial date and the Tate brothers have already appealed the ruling, said Mateea Petrescu, a spokeswoman for the brothers. Romanian prosecutors alleged the Tate brothers seduced victims by falsely claiming they wanted a relationship or marriage with them. The Tate brothers, both former professional kickboxers, were first arrested in December 2022 and kept in police custody until April 2023, before being placed under house arrest.

Persons: Andrew Tate, “, influencer, Tate, Tristan, Mateea Petrescu, Eugen Vidineac, ”, ” Adrian Sandulescu Organizations: CNN, Tate Locations: Bucharest, Romania’s, United Kingdom, Romania

☆ Influencer-marketing startup Grin has laid off staffers in a new round of cuts
▼ + stars: | 2024-04-25 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

The influencer-marketing platform Grin has laid off "many" staffers — in the company's third round of layoffs in recent months — a spokesperson confirmed to Business Insider. As the company grew, "a distance also grew" between the platform and its customers, the Grin spokesperson said in a statement. First, in November 2022, the company laid off 60 staffers, mostly in Grin's sales department, the company confirmed to BI at the time. Then, in March 2023, the company laid off several staffers across multiple departments, sources close to the company told Business Insider. The impacted staffers in this latest round of cuts will receive a three-month severance package and extended healthcare benefits, the Grin spokesperson said.

Persons: —, Grin, Brandon Brown Organizations: Business, Red, BI Locations: France

☆ A vegan restaurant is switching to serving meat, saying plant-based eating isn't enough to save the planet
▼ + stars: | 2024-04-25 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +4 min

The restaurant will instead support regenerative farming practices — a move condemned by PETA. AdvertisementThe chef of a Los Angeles vegan restaurant announced that her restaurant is rebranding and transitioning to serving meat, dairy, and eggs. Renamed the Sage Regenerative Kitchen & Brewery, the restaurant will instead focus on supporting regenerative farming practices, Engelhart said in an Instagram video. AdvertisementEngelhart told the LA Times that she was being "vulnerable" in announcing the move, and that she had braced herself for the "vitriol" to come. She also told the LA Times that financial considerations influenced her decision, with the newspaper reporting that the restaurants had not been profitable since 2020.

Persons: —, Mollie Engelhart, Engelhart, William H, Schlesinger, pushback, Jayde Nicole, Hannah Weseloh, Englehart Organizations: PETA, Service, Brewery, Los Angeles Times, LA Times, Cary Institute of Ecosystem Studies Locations: Los Angeles, Echo Park, Culver City, Pasadena, LA

☆ Don’t launch a small business before asking yourself these 3 questions, says CEO
▼ + stars: | 2024-04-25 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

Having an idea that you believe could become a lucrative business can bring a rush of excitement. Forvr Mood products can be found in Sephora stores nationwide, and sell direct-to-consumer via their website. Forvr Mood sold $700,000 worth of products within the first four hours of its launch, the company told Women's Wear Daily. "And when we started Forvr Mood, we started with candles and I was like, if [customers] are not here for it, I will be burning these candles by myself. Still, just because you're passionate about something doesn't mean it's a good business idea in and of itself.

Persons: Jackie Aina, Aina, fiancé, Denis Asamoah, Women's, DeAndre Brown, We're, Mark Cuban's Organizations: Amazon Insights

☆ I left my corporate banking job after I got reality TV-famous on 'The Bachelorette.' Now, I'm worth $4 million.
▼ + stars: | 2024-04-25 | by ( Caralynn Matassa | ) www.businessinsider.com time to read: +10 min

I was working as a senior corporate banker right before I applied to be on "The Bachelorette." Throughout my career in corporate banking, I executed over $150 million in lending transactions. AdvertisementFive years after leaving the corporate world, I'm now worth between $4 and $5 millionTartick in 2023. Charles Sykes/Bravo via Getty ImagesWe just came off a massive book launch for "Talk Money to Me," where we went to eight cities. Jason Tartick's new book "Talk Money to Me" is in stores now.

Persons: —, Jason Tartick, podcaster, It's, I'd, guardrails, Tartick, Craig Sjodin, You've, I'm, Becca wasn't, Becca Kufrin, Paul Hebert, — it's, Kaitlyn Bristowe, didn't, Jason, I've, that'll, Charles Sykes, Bravo, we've, Jason Tartick's Organizations: Service, Business, Disney, Entertainment, Getty, Rewire Talent Management Locations: KeyBank, America

☆ PR firms are running execs' LinkedIn profiles — and turning ghostwriting into big business
▼ + stars: | 2024-04-25 | by ( Marta Biino | Lauren Johnson | ) www.businessinsider.com time to read: +9 min

Executives looking to boost their own profiles have for years paid freelancers to ghostwrite their LinkedIn posts. Now big PR firms are getting into the game, and LinkedIn profile management is going mainstream. Business Insider spoke to 14 PR firms that said more companies are asking for LinkedIn writing and strategy services for their leaders. Zappa said he does not offer specific rates for LinkedIn posts and instead includes LinkedIn in broader content contracts. However, he estimated that PR firms solely focused on LinkedIn ghostwriting could charge companies $5,000 a month for three to five LinkedIn posts.

Persons: Erin Ledbetter, Weber Shandwick, Ogilvy, Contessa Kellogg, Winters, resharing, There's, Lana McGilvray, Katie Burcham Glasshoff, execs, Chris Harihar, Dan Allocca, Joe Zappa, Zappa, Nicola Dodd, Laura Franklin, Franklin, Kim Metcalfe, Zeno Group's, —, upend ghostwriting, William Dobinson, Farrer Kane, Greg Swan, Lewis Goldberg, Claude Organizations: Business, Zeno, LinkedIn, Weber, Purpose, The Washington Post, BCW, Crenshaw Communications, Sharp Pen Media, Ogilvy UK, ghostwriting, London, Finn Partners, KCSA Strategic Communications Locations: Ketchum, gatekeepers, Midwest

☆ 34-year-old making $49,000 a month in passive income: My favorite $0 side hustles you can start in 2024
▼ + stars: | 2024-04-24 | by ( Ryan Hogue | ) www.cnbc.com time to read: +2 min

Amazon Merch on DemandStart-up cost: $0 This platform has become my favorite passive income opportunity. My responsibilities include creating graphic designs, and listing them for sale on the various products available in the Amazon Merch catalog. Print on DemandStart up cost: $0 Amazon Merch is not the only way to make money with print on demand. It allows you to make passive income by creating video reviews of Amazon products that you own. The uploaded videos are displayed on the Amazon product detail page for the product you review, as well as similar products.

Persons: I've, Printful, they're Organizations: Walmart, eBay, Amazon, Amazon Influencer, YouTube

☆ New data reveals the top ways influencers get brand deals, how long they last, and how many are needed to make a living
▼ + stars: | 2024-04-24 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Read previewInfluencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents. AdvertisementNearly 55% of respondents listed social-media marketplaces as one of the three primary sources they use to secure brand deals. The data, however, does not account for the types of brand deals creators would require. For instance, some brand deals could be multi-channel sponsorships, while others could be affiliate links — which can vary in pay. Most creators said their partnerships with brands last a monthAbout 31% of creators reported that their brand deals typically last one month.

Persons: —, Qianna Smith Bruneteau, We're, Smith Bruneteau, that's Organizations: Service, American Influencer Council, Business, AIC, influencer, LinkedIn

☆ History is repeating itself as MrBeast and T-series battle for YouTube's top spot
▼ + stars: | 2024-04-24 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.

Persons: —, MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger

☆ TikTok has become a pseudo-shopping channel, and Gen Z has had enough
▼ + stars: | 2024-04-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.

Persons: —, Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London

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